Take a peek at our 2024 agenda, get pumped for this stellar speaker lineup and we’ll see you at the Chicago Architecture Center!
AGENDA | OCTOBER 10TH, 2024
8:30 – 9:00 AM:
Coffee + Pastries + Check-In
9:15 AM – 9:25 AM:
Opening Remarks with
Priscilla McKinney + Sarah Kotva
9:30 AM – 10:10 AM:
Jeffrey Hayzlett
Keynote – Presentation TBA
10:15 AM – 10:35 AM:
Marketing Trends with SurgeAI
10:40 AM – 11:20 AM:
Stephanie Douglass
ABM: Because Not All Prospects
are Created Equal
11:20 AM – 11:30 AM:
Comfort Break
11:30 AM – 12:10 PM:
Priscilla McKinney
Grow Revenue with a Predictable Pipeline
12:10 PM – 12:50 PM:
Lunch on the Terrace
1:00 PM – 1:40 PM:
Andy Crestodina
AI for B2B Content and Lead
Generation
1:40 PM – 1:55 PM:
Interactive Networking Break &
Giveaway Announcement
1:55 PM – 2:20 PM:
Book Signing and Gelato
2:25 PM – 3:05 PM:
Rob Biesenbach
The Ferris Bueller Guide to Smarter
Storytelling
3:10 PM – 3:50 PM:
Marc Hans
Small But Mighty: Unleashing the
Power of Micro Content
3:50 PM – 4:00 PM:
Comfort Break
4:00 PM – 4:55 PM:
Led by Stephanie Douglass
Panel: Tools of the Trade
5:00 PM – 7:00 PM:
*4th Annual #FaceToFaceMRX
Mixer at Fieldwork, Inc
Hosted by Women in Research
(WIRe) and Fieldwork